KingSize USA, Inc

ABOUT KINGSIZE USA
KingSize USA, Inc. is a multifaceted entertainment company with a focus on artist and brand development. Founded in 1994 by marketing guru Matt Hanrahan and DJ/Producer Scott Marzullo, KingSize first hit the scene with a series of live events featuring artists such as Moby, Incubus, The Crystal Method, Live, Brian Setzer, and the Mighty Mighty Bosstones.

Today, KingSize USA has evolved beyond local promotions within the underground music scene and has become a respected player in the international entertainment marketing industry. More recently, Kingsize planned and managed the sponsorship activation on the last two Rolling Stones World Tours, the Snapple Area:2 Festival Tour, and has overseen mobile marketing promotions, tours, events, launches, competitions, concerts and much more.

Now fully armed with services like Artist and Brand Development, Entertainment Marketing, Tour/Event Production/Promotion, Creative Design, and a national Street Team ready to strike at any moment, KingSize USA has the right people, tools, and connections to help your company, brand, artist, or event gain maximum exposure.

ABOUT MATT HANRAHAN
A decade ago, the underground music scene in Connecticut was burgeoning but had no true outlet in which to shine. One young man sought to change all that, and, in 1994, channeling the energy of the underground music circuit, KingSize USA, Inc. was born. Matt Hanrahan, an aspiring alternative music promoter, independently promoted and coordinated live events, street team promotions, released records on his own label, and got the word out that alternative music was here to stay.

Having worked in just about every area of the entertainment industry for over ten years now, Hanrahan has poured his skills, contacts, and experience into the company and it has showed, having worked with brands and agencies including Live Nation, MTV, RadioShack, American Express, AT&T Wireless, Mountain Dew, Tommy Hilfiger, Starbucks, Red Bull, GMR Marketing, Mirrorball, and EMCI; plus lesser known boutique agencies, clients and independent artists and labels. Hanrahan is currently the lead consultant on music marketing and sponsorships for Heineken USA and PepsiCo.

 

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